I noticed a ton of outside advertising in the weeks following the event which was perfectly timed as it’s made the event stick with me. Although it was a branded event it didn’t feel like I was being sold to which I think breaks with the traditional behaviors of many alcohol brands. The swinging seats, pizzas and branded giveaways provided lots of Instagram moments but I didn’t find myself glued to my phone, posting pics which was refreshing as I was enjoying the moment. I didn’t know too much about the brand but the bartenders were well informed and explained the Italian heritage and how the event was designed to bring to spontaneous Italian/European spirit to us Brits. All guests seemed to be enjoying it, it wasn’t too crowded which sometimes ruins an experience but had a great buzz.
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